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NASCAR Mexico News Updates
Mexico City,
MEX(PVMEDIASOURCE.COM) October
1st, 2006— Charley Strickland
moves his former American NASCAR
team to Mexico’s own Desafio
Corona (DC) racing league. His
move is one of revolutionary
impact for the second most
popular sport in Latin America.
Falling just a few million
behind soccer, the DC already
has over 4 million viewers- an
impressive number that promises
to nearly double with the
addition of an American team.
Using the remainder of the 2006
season to break in his crew and
get accustomed to racing in
Mexico, Strickland intends to
place his former NASCAR driver,
Blake Mallory behind the wheel
and start with the September 24th,
2006 race in Puebla,
Mexico. Leasing a car from the
existing team of Rafael Vallina,
(www.spartac.com)
Strickland intends to
participate in most of the
remaining races of the year,
while ultimately preparing for a
promising 2007 season.
As for the DC itself, they are
preparing for their newfound
popularity amongst the English
speaking countries, starting
with the immediate translation
of their website (www.desafiocorona.com)
into English and preparations
for American media inquiries.
They’re also enjoying a new wave
of interest from both American
and Latin sponsors who recognize
the difference between a $5
million dollar NASCAR
sponsorship and the few hundred
thousand required to sponsor a
DC team. “Not a bad price tag
for a spot next to FedEx and Sky
Satellite on international
television,” explains Miguel
Garcia, partner in the luxury
real estate agency, La Punta
Realty and potential sponsor for
Strickland.
Even more promising to sponsors,
Strickland has been approached
by a well known production
company from Guadalajara and is
considering their proposed
reality TV pilot to be broadcast
in the U.S. and Latin America.
While Strickland hasn’t signed
anything yet, he explains that
he’s intrigued by the project
where he and his team would be
followed religiously while they
prepare for their first racing
season, negotiate with sponsors,
and deal with all the challenges
of racing in a third world
country.
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